In the history of brand integration, there are a few ‘gold standards’ that come to mind when talking to industry professionals. The first, which always seems to be on lists, is the Reese’s Pieces ...

A dive into the success of the Tiffany & Co. x “Frankenstein” film integration with the woman who made it happen. Plus, the Governors Awards ups its fashion game, the Costume Institute sings the body ...

It’s often said that when it comes to a Hollywood script, if you can’t grab the attention of your reader in the first ten pages, it’s most likely a pass. The same could apply to audiences in today’s ...