Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

BOSTON--(BUSINESS WIRE)--QSR International, the leading developer of qualitative data analysis (QDA) software, today announced the launch of the new NVivo, the latest version of its popular research ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Government agencies are increasingly turning to AI tools to help support data-informed decision-making. There are a number of different tools that can be used for this purpose, and the emergence of ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...