Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

Mark Zuckerberg’s Meta has reached deals to pay Fox News, CNN and several other news publishers in exchange for using their articles in its AI chatbot, the company said Friday. The tech giant said the ...

Meta Platforms is expected to make budget cuts of up to 30% for its metaverse initiative, Bloomberg News reported Thursday, citing people familiar with the discussion. The Facebook parent’s shares ...

Shares of Meta Platforms (META) jumped as much as 6% in premarket trading on Thursday after Bloomberg reported that CEO Mark Zuckerberg is expected to make cuts in the company's Metaverse operations.

Apple UI design head Alan Dye is leaving the company and transitioning to Meta, reports Bloomberg. Dye took over Apple's user interface design team in 2015 when former Apple designer Jony Ive ...

Reality Labs division has burned over $60 billion since 2020 The company has committed as much as $72 billion in capital spending this year Meta shares rise 4% Dec 4 (Reuters) - Meta (META.O), opens ...

Meta Platforms (META) stock on Thursday gained after a report that the Facebook parent was looking at cuts in its loss-making Metaverse operations. Zuckerberg in October 2021 had rebranded Facebook ...

An aerial view of the American Tobacco Campus in Durham in a 2023 file photo. Meta, Facebook’s parent company, has not renewed its office lease at the business complex. Travis Long ...